Influencing Marketing Mix on Wear Thai Fabrics Motivation of Youth in Educational Institutions in Surin Province

Abstract

The research studied the influencing marketing mix on wear Thai fabrics motivation of youth in educational institutions in Surin province. The objectives were to study the youth’s opinion of the marketing mix affecting the wear of Thai fabrics at the institutions, study the youth’s opinion of wearing Thai fabrics motivation of students at the college, and study the marketing mix affected wearing Thai fabrics motivation of youth in educational institutions. The research was quantitative research. The sample group was 384 students from Surin Vocational College who were studying in the academic year 2022. The research tools were questionnaires. The data were analyzed with descriptive statistics including percentage, frequency, mean and standard deviation. The inferential statistics used the analysis of multiple regression with Enter method. The results found that the youth’s opinion of the marketing mix affecting the wear of Thai fabrics at the college in total was good. The youth’s opinion of wearing Thai fabrics motivation of students at the college in total was good. Moreover, the study marketing mix found that Thai fabrics and promotion of support for wearing Thai fabrics had affected wear Thai fabrics motivation of youth at the college significantly at the .05 level.