A Model for Promoting Participatory Tourism Promoting in Mueang Fa Daet Song Yang

Abstract

The objectives of this research were: 1) to study the current conditions and desirable states of participatory tourism promotion in Mueang Fa Daet Song Yang; 2) to analyze the needs and essential requirements for participatory tourism promotion in Mueang Fa Daet Song Yang; 3) to synthesize the core components of participatory tourism promotion in Mueang Fa Daet Song Yang; and 4) to develop a participatory tourism promotion model in Mueang Fa Daet Song Yang.  The mixed-method research was employed for this study consisting of three phases. Phase 1 focused on studying the current conditions, essential requirements and needs for participatory tourism promotion in Mueang Fa Daet Song Yang. A questionnaire was used to collect quantitative data from 375 participants, selected using Yamane's sampling criteria. Phase 2 synthesized the core components of participatory tourism promotion in Mueang Fa Daet Song Yang. Phase 3 focused on designing and developing a model for participatory tourism promotion in Mueang Fa Daet Song Yang through a group discussion method. The results revealed that the overall condition of participatory tourism promotion in Mueang Fa Daet Song Yang was at a low level. Regarding each item of the current conditions. The overall essential requirement for participatory tourism promotion in Mueang Fa Daet Song Yang was at a high level. Regarding each item of the requirements. The findings indicated that the overall necessity for promoting participatory tourism in Mueang Fa Daet Song Yang regarding the PNI consisted of marketing and public relations (PNI_modified = 0.475), followed by tourist attractions and activities (PNI_modified = 0.472), products and services (PNI_modified = 0.469), and finally planning, implementation and monitoring and evaluation (PNI_modified = 0.401). 3) The synthesized core components of promoting participatory tourism in Mueang Fa Daet Song Yang were found to focus on collaborative knowledge development in planning, proactive marketing and digital public relations, and the enhancement of historical and local identity-based tourism activities. These were integrated with empowering local communities to participate in decision-making, ensuring fair benefit distribution, and implementing sustainable attraction management. 4) The participatory tourism promotion model for Mueang Fa Daet Song Yang revealed key strategies including the development of products, services, and tourism routes unique to the local identity; the linkage of learning networks with the public and private sectors; and the establishment of a sustainable participatory tourism management system driven by co-learning and joint development networks.