รูปแบบการจัดการศึกษาเพื่อพัฒนานวัตกรรมผลิตภัณฑ์แบบมีส่วนร่วม: การเชื่อมโยงทรัพยากรชุมชน ภูมิปัญญาท้องถิ่น และความยั่งยืน

Patompop On-oun

Authors

Patompop On-oun Management for Development College, Thaksin University, Thailand

Keywords:

Educational management, Participatory innovation , Community resources, Sustainability outcomes, Social entrepreneurship

Abstract

Under the research topic, Educational Management Model for Participatory Product Innovation: Linking Community Resources, Local Wisdom, and Sustainability Outcomes, this study aimed to: 1) develop an educational management model that promotes participatory innovation; 2) develop an innovative product prototype utilizing community resources and local wisdom to meet consumer demands; and 3) evaluate sustainability outcomes across economic, social, and environmental dimensions. The study employed Participatory Action Research (PAR). The target group consisted of undergraduate students in the Modern Management program, majoring in Social Entrepreneurship. Their learning process was integrated through a Local Community Economic Development module comprising three courses. Research instruments included focus group discussions, in-depth interviews, and consumer satisfaction assessment forms. The findings revealed that: 1) The most effective educational management model was the "Community-based Co-creation Learning Model," which successfully integrated academic knowledge with local wisdom. 2) The product innovation development resulted in a dietary fiber snack prototype utilizing agricultural waste. Consumer satisfaction was at the highest level, particularly regarding nutritional value and the reflection of community identity. 3) Regarding sustainability outcomes, the innovation generated economic value for the community, reduced agricultural waste based on Circular Economy principles, and established a strong collaborative network between the academic institution and the community.

References

กระทรวงการอุดมศึกษา วิทยาศาสตร์ วิจัยและนวัตกรรม. (2564). โมเดลเศรษฐกิจชีวภาพ เศรษฐกิจหมุนเวียน และเศรษฐกิจสีเขียว (BCG Model). กรุงเทพฯ : กระทรวงการอุดมศึกษาฯ.

Barron, P., Fernandes, P., Winkler, S. & Woolcock, M. (2024). A learning agenda for community-driven development: Responding to complex contextual, evaluation, and inference challenges (Policy Research Working Paper No. 10883). Washington, D.C.: World Bank. URL: https://doi.org/10.1596/1813-9450-10883

Bidet, E. & Defourny, J. (Eds.). (2019). Social enterprise in Asia: Theory, models and practice. New York: Routledge.

Howaldt, J., Kaletka, C., Schröder, A. & Zirngiebl, M. (Eds.). (2018). Atlas of social innovation: New practices for a better future. Eggenstein: Sozialforschungsstelle, TU Dortmund University.

Moulaert, F., MacCallum, D., Mehmood, A. & Hamdouch, A. (Eds.). (2013). The international handbook on social innovation: Collective action, social learning and transdisciplinary research. Cheltenham: Edward Elgar Publishing.

Murray, R. Caulier-Grice, J. & Mulgan, G. (2012). The open book of social innovation. London: The Young Foundation.

Nicholls, A. Simon, J. & Gabriel, M. (Eds.). (2015). New frontiers in social innovation research. London: Palgrave Macmillan.

Phills, J. A. Deiglmeier, K. & Miller, D. T. (2008). Rediscovering social innovation. Stanford Social Innovation Review. 6(4) : 34–43. https://doi.org/10.48558/GBJY-GJ47

Trencher, G., Yarime, M., McCormick, K. B., Doll, C. N. H. & Kraines, S. B. (2014). Beyond the third mission: Exploring the emerging university function of co-creation for sustainability. Science and Public Policy. 41(2) : 151–179. URL: https://doi.org/10.1093/scipol/sct044

United Nations. (2015). Transforming our world: The 2030 Agenda for Sustainable Development. Retrieved September 12, 2025, from https://sdgs.un.org/2030agenda

Wiggins, G., & McTighe, J. (2005). Understanding by design (2nd ed.). Association for Supervision and Curriculum Development (ASCD).