Creative application of Yao ethnic festival portraits in Souvenir design

Authors

  • Qinmi Yu Decorative Arts Faculty, Silpakorn University, Bangkok 10200, Thailand / College of arts and design, Guilin University of Technology, Guilin 541004,China
  • Jirawat Vongphantuset Decorative Arts Faculty, Silpakorn University, Bangkok 10200, Thailand
  • Sifan Geng College of arts and design, Guilin University of Technology, Guilin 541004,China
  • Yiqiu Wang College of arts and design, Guilin University of Technology, Guilin 541004,China

DOI:

https://doi.org/10.48048/ajac.2023.260962

Keywords:

Creative Application, Festival elements, Design method, Souvenir X

Abstract

       The purpose of this article is to explore the method and practice of designing cultural tourism souvenirs based on Yao festival elements, take Yao festival-themed tourism souvenir design as a design case to summarize the application method of festival image resources in tourism souvenir design. The main framework follows “collect and analyzing data-summarizing and synthesizing-designing practice”.Conclusion: (a)the principles of traditional festival-themed tourism product design.(b)the core design concept of "souvenir + X"  was proposed to strengthen the comprehensive functional attributes of tourism souvenirs, and is demonstrated by design cases.The significance of this paper is to promote the development of traditional festival tourism and cultural inheritance and innovation.

References

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Published

2023-05-19

How to Cite

Yu, Q. ., Vongphantuset, J., Geng, S., & Wang, Y. . (2023). Creative application of Yao ethnic festival portraits in Souvenir design. Asian Journal of Arts and Culture, 23(1), e260962 . https://doi.org/10.48048/ajac.2023.260962

Issue

Vol. 23 No. 1 (2023): Asian Journal of Arts and Culture: January - June

Section

Research Articles

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Copyright (c) 2023 Asian Journal of Arts and Culture

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