Designing the Visual Identity for an Educational Institution: Enhancing Engagement Among the Chin Ethnic Group in Myanmar
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Abstract
This research explored the creation of a culturally resonant visual identity for an educational institution (the Chin Culture School) in Myanmar. It aimed at enhancing educational engagement among the Chin ethnic group. The study combined qualitative insights using a mixed-methods approach from Chin wisdom experts, students, and teachers with quantitative data from a survey of 253 Chin individuals. Key cultural elements such as traditional symbols, motifs, and colors were identified and integrated into the school’s visual identity, including logos, typography, clip art, and illustrations. Design experts evaluated these elements to ensure their cultural authenticity and aesthetic appeal. The findings demonstrated the significant impact of culturally relevant education in fostering a sense of identity and belonging among students. Our study underscored the importance of incorporating cultural elements into educational environments to enhance engagement and preserve cultural heritage. The Chin Culture School initiative provides a model for other educational institutions seeking to engage diverse student populations through culturally resonant design. Future research is suggested to expand the scope of cultural integration and explore the long-term effects on educational outcomes and cultural preservation. This research contributes to a broader discourse on cultural sustainability in education and highlights the potential of visual identity to promote educational engagement among ethnic minority communities.
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© 2018 by Asian Journal of Arts and Culture, Walailak University. All rights reserved.
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