The Promotion of Esports in Khon Kaen Province

Abstract

Abstract

This research aimed to answer the question of: What are the problems with the promotion of esports? The research objectives were to study the history of e-sports, to study problems in promoting e-sports in Khon Kaen Province, and to propose guidelines for solving the problems. The authors employed a qualitative research methodology by conducting documentary research and in-depth interviews with 28 key informants consisted of government agency executives, private sector executives, and people involved in e-sports in Khon Kaen province.

 The results found that policy formulation regarding e-sports in Khon Kaen remains unclear. Government personnel in genderal lack interest, knowledge, and understanding of e-sports. The private sector is not confident in Khon Kaen’s policy and has limited budget. The general citizens also lack knowledge and understanding of e-sports. Therefore, in promoting e-sports, Khon Kaen Province must define clear policy goals and measures, educate the people and personnel of related government agencies, provide financial supports, and publicize e-sports on a regular basis.