Foreign Tourists Behaviors for Religious Tourism Development Guidelines at City Municipal of Chaing Mai, Chiang Mai Province

Abstract

The objectives of this study were: 1) to study the foreign tourists’ behaviors toward religious tourism; and 2) to study the guidelines for the development of religious tourism in Chiang Mai Municipality, Chiang Mai Province. 350 foreign tourists who visited religious tourist attractions in Chiang Mai Municipality served as the study's sample. As a research tool, the questionnaire was utilized. Convenience sampling was used to select the sample at random.
The research results were as follows:
1. The majority of respondents were Asian tourists, held bachelor's degrees, worked in general labor or private, and were female. Learning was the fundamental motivation behind voyaging. Wat Phra Singh piqued the interest of tourists who traveled together on bikes and motorcycles. Information comes from social media sites like Facebook, Instagram, and YouTube. During holidays and public holidays, tourists traveled and engaged in activities for anywhere from one to two hours. The trip cost somewhere between 10,001 and 20,000 baht. They had traveled to Chiang Mai Municipality twice and had stayed in hotels and resorts.
2. The guidelines for the development of religious tourism in Chiang Mai Municipality received a generally positive response. The standard deviation was 0.54, and the mean was 3.75. The guidelines for the development of health, hygiene and safety was the highest point, followed by transportation, tourism promotion, Ancient sites and antiquities, Facilities and religious tourism activities, respectively.