The Behaviorof Foreign Tourists and Cultural Tourism Phuket

Abstract

This research aims to achieve two primary objectives: 1) to study the level of opinions and 2) to investigate the behavior of foreign tourists regarding cultural tourism in Phuket province. The research adopts a quantitative approach, utilizing a sample group comprising 50 foreign tourists who visited Phuket. The research tool employed is a questionnaire administered through Google Form, and statistical analysis includes mean, frequency, standard deviation, and multiple regression analysis.
The research findings reveal the following:
1. Tourists' opinions are correlated with various variables such as gender, age, education level, occupation, work experience, and average monthly income. The statistical significance level is set at 0.05, and the results are reliable at a confidence level of 73.25%, enabling the prediction and forecasting of the travel behavior of foreign tourists in Phuket.
2. The behavior of foreign tourists regarding cultural tourism in Phuket suggests a direction in creating tourist destinations related to local culture, such as local museums and cultural villages like Koh Raya Village. This is aimed at enhancing unique and creative tourism experiences for visitors seeking to immerse themselves in the local culture. Additionally, Phuket province is actively conserving and promoting the utilization of cultural architecture and local landmarks to provide tourists with distinctive travel experiences. The results of this research have the potential to stimulate the development of tourist destinations and cultural tourism in Phuket in the future.