The Presentation of Morals with Thai Stories for Early childhood by a Publisher from the Republic of China (Taiwan)

Abstract

The Republic of China (Taiwan) has Buddhism as the main religion, excellent in technology. It has a secure society and the image of an educational city in Taiwan. The good quality of education in Taiwan reflects the quality of early childhood education as well. Kang Xuan Culture and Education is a publisher from Taiwan, there are international schools of the organization located in China and Taiwan. During 2021-2022, Kang Xuan Culture and Education (Thailand) has produced Thai-language media for early childhood with moral content. This context raises the issue of studying, how publisher from the Republic of China (Taiwan) by Kang Xuan, Culture and Education (Thailand) present morality through Thai stories and songs for early childhood. The results of the study found that, the morality combined with content that helps develop brain skills (Executive Functions: EF), it was presented in 2 formats: picture book and an animated picture with song. The picture book format is 8 rhyming stories with unique animal characters in each book, the storyline that clearly stimulates children’s perception of morality, 1 topic per book. The topic of morality is consistent with the morals described by the Ministry of Education of Thailand: diligence, frugality, honesty, discipline, politeness, cleanliness, unity, and kindness. The animated picture with song format is lyrics and the animations from the picture book with the song are shown on YouTube application, 8 songs. However, there is picture book in this series that have been selected as Bookstart Thailand by the Ministry of Education of Thailand. This series is a collaboration of Thai creators and the publisher from the Republic of China (Taiwan). It is an excellent international relations and cultural exchange, the countries that have Buddhism as their main religion. The direct benefit is a guideline for promoting morality to the early childhood. That will contribute to the exchange of knowledge on the international Buddhism dimensions of early childhood education and also develops cooperation of Thailand and the Republic of China (Taiwan) to create the early childhood education personnel in the future.