Creating Cultural Soft Power Through Mon Local Food Wisdom in Khlong Sam Wa, Bangkok

Abstract

This study aimed to 1) analyze the local wisdom and cultural values embodied in Mon traditional cuisine in Bangkok’s Khlong Sam Wa District, and 2) assess its potential as cultural soft power for the Khlong Sam Wa community. A participatory action research (PAR) design was employed. Key informants (n = 5), purposively selected, comprised local knowledge holders, traditional food entrepreneurs, a community leader, and a representative of the Thai-Raman Paen Thong Club. Survey participants (n = 85) were attendees of the “Taste of Mon Legend” event. Research instruments comprised a semi-structured interview guide, an observation checklist, and a questionnaire. Quantitative data were analyzed using descriptive statistics (mean, percentage, standard deviation), while qualitative data were analyzed using content analysis.
The research found that:
1. Mon traditional food in Khlong Sam Wa reflects the accumulated wisdom and cultural values, especially in the studied dishes: Kaeng Hong, Kaeng Kati Woon Sen, and Khanom Niao. The wisdom and cultural values can be categorized into 3 main aspects: wisdom in the use of ingredients, wisdom in the cooking process, and the cultural value of Mon food.
2. Mon traditional food in Khlong Sam Wa has high potential to be a cultural soft power, as recognized by the event participants at a very high level, especially in terms of the uniqueness of the food (51.76%) and the taste and quality of ingredients (50.59%). This can be used as a tool to promote community identity, attract tourists, and generate economic value.