Factors Affecting the Development of "One Sub-district, One Product" Products in Loei Province

Abstract

The objectives of this research were: (1) to study the factors affecting the development of “One Tambon One Product” (OTOP) in Loei Province, and (2) to compare the levels of opinions on the factors influencing the development of OTOP products in Loei Province classified by personal information of OTOP producers. This study employed a quantitative research approach. The population consisted of 540 OTOP producers in Loei Province, while the sample group comprised 240 producers selected through purposive sampling. The research instrument was a questionnaire, which was validated for content validity and had a reliability coefficient (Cronbach’s alpha) of 0.78. The data were analyzed using percentage, mean, standard deviation, t-test, and One-way ANOVA, with the Least Significant Difference (LSD) method applied for pairwise comparison.
The research findings revealed that:
1. The overall opinions of respondents regarding the factors influencing OTOP product development in Loei Province were at a high level. When considering each aspect separately, the production factor had the highest mean score, followed by marketing, while the financial management factor had the lowest mean score.
2. The comparison of opinions classified by gender showed no statistically significant differences, therefore rejecting the hypothesis. However, when classified by age, marital status, educational level, and income, statistically significant differences were found at the 0.05 level. Based on the research results, it is recommended that relevant public and private organizations emphasize strengthening knowledge in production and marketing, together with improving financial management skills among OTOP producers, in order to enhance their capability, competitiveness, and long-term sustainability.