Validation of the Causal Model of Motivational Process Based On the Expectancy-Value Theory Affecting Innovative Thinking Competencies for Entrepreneurship in Undergraduate Students

Main Article Content

Pimnapassara Hongjoy
Sittipong Wattananonsakul
Thasuk Junprasert

Abstract

This study aimed to examine the validity of the causal relationship model, including effects of variables based on the Expectancy-Value Theory that influence innovative thinking competencies for entrepreneurship among undergraduate students. The causal variables comprised perceived university support, innovative self-concept, expectancy, and value. The sample consisted of 738 undergraduate students in Bangkok. The participants were sampled using multi-stage random sampling. Self-report questionnaires using a five-point rating scale were employed to collect data, with reliability values ranging from .94 to .96. Data were analyzed using Structural Equation Modeling.
The results revealed that: the developed model demonstrated a good fit with the empirical data (Chi-square = 87.789, df = 69, p = 0.063, Chi-square/df = 1.272, GFI = 0.983, AGFI = 0.975, RMSEA = 0.019). This indicates that the Expectancy–Value Theory appropriately explains the underlying mechanisms of innovative thinking competence. Innovative self-concept has the strongest influence on innovative thinking competencies, both directly and indirectly through expectancy and value. Perceived university support had no statistically significant direct effect on innovative thinking competencies, but it has an indirect effect through innovative self-concept, expectancy, and value. Collectively, the variables in the model explained 76% of the variance in innovative thinking competencies.
This study identifies key factors that support innovative thinking competencies, which can be beneficial for designing interventions to foster entrepreneurial innovative thinking competencies among undergraduate students. However, its cross-sectional design limits causal inference. Future studies should adopt longitudinal designs to provide stronger evidence for the causal relationships among variables.

Article Details

How to Cite
Hongjoy, P., Wattananonsakul , S. ., & Junprasert, T. . (2025). Validation of the Causal Model of Motivational Process Based On the Expectancy-Value Theory Affecting Innovative Thinking Competencies for Entrepreneurship in Undergraduate Students. Dhammathas Academic Journal, 25(4), 173–188. retrieved from https://so06.tci-thaijo.org/index.php/dhammathas/article/view/283694
Section
บทความวิจัย (Research Article)

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