Intelligent Design Thinking with Generative Artificial Intelligence to Promote Digital Media Production Competencies for Pre-service Teacher

Abstract

This research aimed to: (1) synthesize an intelligent design thinking process integrated with generative artificial intelligence to enhance digital media production competencies among pre-service teachers; (2) develop instructional activities based on this intelligent design thinking process; (3) develop a learning system that supports the intelligent design thinking process; and (4) assess digital media production competencies in terms of learning achievement, skills, and attitudes. The sample group consisted of 29 second-year pre-service teachers majoring in Digital Technology for Education, Faculty of Education, Chandrakasem Rajabhat University, selected through cluster sampling. Data analysis tools included mean, standard deviation, and t-test.
The results indicated thatซ the synthesized intelligent design thinking process was highly appropriate (𝑥̄ = 4.16, S.D. = 0.78). The overall learning components were also rated as highly appropriate (𝑥̄ = 4.18, S.D. = 0.77), as was the applicability of the process in real-world contexts (𝑥̄ = 4.40, S.D. = 0.82). The developed learning system was found to be highly suitable (𝑥̄ = 4.34, S.D. = 0.38), effectively supporting creative learning and enhancing digital media production skills. Post-instruction evaluation showed that students’ learning achievement scores were significantly higher than their pre-instruction scores at the .01 level of statistical significance, indicating the effectiveness of the instructional process in improving knowledge and skills. Students' digital media production performance was rated at a very high level (𝑥̄ = 4.48, S.D. = 0.72), with outputs demonstrating creativity and practical applicability. Additionally, students' attitudes toward the intelligent design thinking process integrated with generative AI were at the highest level of agreement (𝑥̄ = 4.79, S.D. = 0.10), reflecting a positive attitude and strong acceptance of the use of AI technologies in enhancing learning and competency development.