The Commodification of Bangkok Songkran in Tourism Industry

Abstract

This article has 2 objectives. There were 1.to compare
between similarity and difference of Songkran Festival in 2 areas
(Silom and Siam square) and 2.to study commoditization of
Songkran Festival as cultural commodification in tourism industry.
Qualitative research was applied in this study – participant
observation and interview. Concepts of cultural tourism and
commoditization and social and cultural change were used as a
frame of analysis. The results showed that meaning of Songkran
changed from social solidarity to water/splashing festival. Cultural
tourism was the main factor supported Songkran as product to
respond economic based. Simplified activities for travelers. Social
factors affected to Songkran Festival – social condition (The Royal
Cremation Ceremony of His Majesty King Bhumibol Adulyadej) and
coercion condition (government commands). Economics interests
was main objective of both Songkran Festival. “Human” were
symbolized being cultural product of Silom whereas “Loinclolth”
were symbolized being cultural product of Siam Square.