Night market revitalization for tourists, Stimulate the city economy. Through the city of Sukhothai to the world heritage city

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Abstract

Research on Sukhothai night market revitalization for tourists stimulate the city economy through the city of Sukhothai to the world heritage city its objectives are 1) to study the problem of reviving the Sukhothai night market to support tourists and 2) propose solutions for the revival of the Sukhothai Night Market. This study was a qualitative study together with descriptive analysis.
The results of the research showed that 1) Problems in managing the Sukhothai Night Market area caused by the problem of location and facilities that are not ready. The exorbitant cost of the operators resulted in the cancellation of the business. Most of the traders are unaware and do not try to develop or adjust themselves to the changing trading environment. 2) Solutions for the restoration of night market trader is to realize and develop their sales approach to fit the changing trading environment. The government should find a way to manage the market to increase the number of stores. More variety of food including improving the attraction by improving the landscape of the Sukhothai Night Market area to have a clear identity.