Street food consumer behavior in the New Normal era of people in Nam non market Nonthaburi province

Abstract

The purpose of this study was to study 1) the demographic characteristics Tha Nam Non Market Nonthaburi Province 2) the street food consumption behavior in the new normal era of consumers in Tha Nam Non Market Nonthaburi Province and 3) compare the demographic characteristics and street food consumption behavior in the New Normal era of consumers in Tha Nam Non Market Nonthaburi Province. It is quantitative research population were consumers in Nonthaburi Province. Sample size was determined according to Yamane's principles at the sample size was 400 people. Tool used for collecting the data was questionnaires and analyzed by frequency, percentage, mean and standard deviation t-test, One-way variance

The study revealed these results: 1) The sample group wewe Male, aged 41-50, with a high school education level. Civil servant career Average monthly income 10,001-20,000 baht and has a detached house residence. 2) Results of the analysis of the level of street food consumption behavior in the New Normal era of consumers in Tha Nam Non Market. Nonthaburi Province (6W1H) Found that Who is in the target market, What does the consumer buy, Whom participates in the buying, When does the consumer buy, Where does the consumer buy, and How does the consumer buy, at the highest level. 3) Comparison of demographic characteristics with street food consumption behavior in the New Normal era of consumers at Tha Nam Non Market Nonthaburi Province Classified by gender, age, education, occupation, income, and housing There is a difference. Significant at the 0.05 level.