Influential factors on organizational commitment of administrative staff: A case study of Pibulsongkram Rajabhat University

Abstract

This research aims to: (1) study the level of organizational commitment among support staff at Pibulsongkram Rajabhat University, (2) examine the factors influencing organizational commitment among these employees, and (3) explore strategies to enhance their organizational commitment. The study employs a mixed-method research approach, combining quantitative research using questionnaires and qualitative research through interviews. The sample for the questionnaire includes 211 support staff members, while the qualitative study involves six key informants selected through purposive sampling. Data analysis utilizes statistical measures such as frequency, percentage, mean, and standard deviation.
The research findings indicate that: (1) the overall level of organizational commitment among support staff at Pibulsongkram Rajabhat University is high; (2) factors influencing organizational commitment are statistically significant at the 0.05 level, with a correlation coefficient (R) of 0.78 and an R² value of 61%; and (3) strategies to enhance organizational commitment include ensuring job security until retirement, providing fair and adequate compensation and benefits, supporting continuous