Innovation potential that affects Small and Medium Enterprise operations (Service type)

Abstract

        Innovation potential that affects Small and Medium Enterprise operations (Service type).Service innovation is the ability to develop by operating methods and new concepts that arise from understanding the needs of customers as a guideline in the development of services that respond to customer satisfaction beyond expectations. The development consists of Innovation in service or Service products Innovation in the service process Isthe improvement or redesign of the process for creating a new service And innovation in the service business and service industry is the creation of organizational innovation. Small and Medium Enterprise, SME Many businesses still have new knowledge to create various processes such as Leadership, Planned Information, People and Processes. In order to help entrepreneurs to develop in the right direction resulting in service innovation in small businesses Consistency linked to social enterprise Which has the characteristic of doing business with the objective of 1) Business survival 2) To create change in society, environment, culture and economy, These organizations may be non-profit organizations which have three parallel missions: 1) Creating profits 2) Focusing on society 3) Environmentally friendly.
        In summary, the creation of service innovations for Small and Medium Enterprise in the service category has resulted in the driving of business organizations with diversity and social enterprise connections. Able to upgrade the development of innovations that promote Small and Medium Enterprise The type of service to be consistent with the current situation,In which the service business is linked to business resources such as financial resources Tangible and intangible resources combined with management capabilities to deliver service value to customers The factors driving service innovation are resources, namely financial assets, management. The ability to manage a business Which is important to how innovative the service can be considered from the service system and Value (Value) is the highest thing because the ultimate goal that a business needs is Access to and achievement of all stakeholder groups, all of which have to set the ultimate goal of the service business in order to reflect the factors that have interest to all groups and can create management both internally And outside from creating innovations for successful operations.