Development of Rice Products for Promotion of community Enterprises in Ban Na Ket Housewives Farmer Group of Khok Pho District in Pattani Province

Abstract

          Research article titled Development of rice products for marketing promotion of community enterprises Ban Na Ket Housewives Farmers Group Khok Pho District Pattani Province aimed at 1. To study the ability of product development for marketing promotion of community enterprises of Ban Na Ket Housewives Farmers Group. Khok Pho District Pattani Province 2. To study the development of rice products for marketing promotion of community enterprises of Ban Na Ket Housewives Farmers Group. Khok Pho District Pattani Province and 3. Increasing the diversity of rice product development for marketing promotion of community enterprises, Ban Na Ket Housewives Farmers Group. Khok Pho District Pattani Province This is a mixed method research (Mixed Method). The number of respondents was 400 samples and the key informants used an in-depth interview method. The key informants consisted of 13 key informants.
          Most of the users who used the service were female, aged 41-60 years, bachelor's degree. Occupation of state enterprises have average income 10,001-30,000 and have 4-7 years working experience
          The results of the product development capability analysis revealed that the product development capability (overall) was at a moderate level ( = 3.32,S.D. = 0.39).
          The results of data analysis on rice product development revealed that rice product development (overall) was at a moderate level ( = 3.52, S.D. = 0.30).
          The results of the analysis of information about the marketing promotion of community enterprises revealed that the marketing promotion model of the community enterprises of Ban Na Ket Housewives Farmers Group. Khok Pho District Pattani Province (overall) at a high level ( = 4.03, S.D. = 0.64) 
          Hypothesis Test 1 The results of the analysis of product capability factors revealed that in the aspect of raising awareness and public participation. It is related to the marketing promotion of community enterprises. Farmer's housewife at Ban Na Ket Khok Pho District Pattani Province significantly at the .05 level.
          The second hypothesis test result of data analysis of rice product development factors revealed that the grouping and mobilization of members in terms of the export process of enterprises It is related to the marketing promotion of community enterprises. Farmer's housewife at Ban Na Ket Khok Pho District Pattani Province significantly at the .05 level.