Marketing Potential Development Guideline for Beef Cattle Raising Group among Farmers and Community Enterprise in Nam Som District, Udon Thani Province

Abstract

          A resesrch on Marketing Potential Development Guideline for Beef Cattle Raising Group among Farmers and Community Enterprise in Nam Som District, Udon Thani Province. The objectives of this research were 1) to study the behavior of farmers participating in the project, 2) to study the farmers' interest in participating in the project 3) to study the factors of marketing mixs that affecting the decision to participate in the project, and 4) to study the potential development guidelines. Marketing in group farming of beef cattle and community enterprises in Nam Som district Udon Thani Province Data were collected by using a questionnaire with a sample of 400 people from farmers in Nam Som district. Udon Thani Province, amounting to 8,500 households. A study on the behavior of farmers participating in the project found that most of the BAAC customers did not raise beef cattle. Not a member of the community enterprise group Unknown Animal Farming Program Loan Decided to join the program because of the bank's reputation and credibility. Contact the branch directly to apply for a loan. self loan payment Having a loan balance with the BAAC less than 100,000 baht, borrowing money for use in farming, farming, gardening and repaying debt in a timely manner More than 80.50 percent of the respondents were interested in participating in animal husbandry promotion projects. The marketing mix factors affecting the decision to participate in the animal husbandry promotion project were found to be at a high level in all aspects. Guidelines for developing marketing potential in group farming of beef cattle. and community enterprises in Nam Som district Udon Thani Province There are  4 credit projects, namely 1) Build Thai Community Business Loan Project 2) Project to support large-scale farming. to adjust the production structure, 3) the project to support business expansion and increase the operational potential of the farmer institutions, and 4) the project for agricultural innovation credit (Smart Farmer).