Quality of Educational Services Satisfaction of Undergraduate Students of the Faculty of Business Administration and Accounting Sisaket Rajabhat University

Abstract

           Currently, universities or educational institutions are facing problems, regardless of the falling birth rate, the number of emerging universities is increasing, competition is being held to open courses, extend school hours, and the emergence of online courses, both graduation and non-degrees programs, and non-conforming education management. All universities must adapt and enhance their competitiveness, so the researchers are interested in studying the expectations, satisfaction of the quality of education services of undergraduates, Faculty of Business Administration and Accounting at Sisaket Rajabhat University, for information and guidelines on improvement plans for institutional education services. Expect more students' expectations and needs.
          The objectives of this study were as follows: (1) to study the expectations and perceptions towards the quality of educational services of undergraduate students with faculty of Business Administration and Accounting, Sisaket Rajabhat University and (2) to study the satisfaction in educational service quality of undergraduate students with faculty of Business Administration and Accounting, Sisaket Rajabhat University. The sample group used for this research was 310 students of the Faculty of Business Administration and Accounting at Sisaket Rajabhat University, and the tool used for the research was the questionnaire by analyzing it through the SPSS ready-made program.
          The results of the study revealed that the majority of students were female (62.50%) and male (37.50%). By male and female students are different expectations for reassurance. At the statistical significance of .05, male and female students had different perceptions of service quality in terms of reliability, trustworthiness and service concreteness, statistically significant at the .05 level.
          It was also found that the students' expectations and perceptions of service quality were not different and the sample students' opinions on the overall service quality are lower than expected, statistically significant at the .05 level.