Development of Effective Public Relations Model of Schools under Nakhon Phanom Primary Educational Service Area Office 2

Abstract

           The objectives of this study were to develop and examine the suitability Of an Effective Public Relations Model of Schools under Nakhon Phanom Primary Educational Service Area Office 2. The study adopted the mixed methods research design between quantitative research and qualitative research which was divided into 2 phases. In Phase 1 developing the schools’ effective public relations model, relevant concepts, theories, documents, research works were studied and synthesized while opinions were sought and collected from 7 specialists. Regarding Phase 2—an examination of the developed effective public relations model, 327 administrators and teachers under Nakhon Phanom Primary Educational Office Area 2 in 2021 academic year selected by multi-stage random sampling. The tool used in data collection was a 5-level rating scale questionnaire with 1.00 IOC questionnaire with discrimination power between 0.20 - 0.85 and reliability value at 0.99. Statistics implemented in data analysis were frequency, percentage, mean and standard deviation (S.D.)
          The research results were as follows:
          1. The effective public relations model in the schools under Nakhon Phanom Primary Educational Office Area 2 incorporated 4 elements: the factors that supported the effective public relations, schools’ public relations scope, effective public relations process, and the outcomes of the schools’ efficient public relations.
           2. Development of Effective Public Relations Model of Schools under Nakhon Phanom Primary Educational Service Area Office 2, both as a whole and on each aspect, was suitable at the highest level (= 4.75, S.D. = 0.11). All aspects were arranged from the highest to the lowest means of suitability in this way: the school effectiveness (= 4.79, S.D. = 0.15), factors which supported the effective public relations ( = 4.76, S.D. = 0.13), effective public relations process ( = 4.69, S.D. = 0.15), and public relations scope ( = 4.64, S.D. = 0.19).