A Confirmatory Factor Analysis of Factors Influencing the Business Performance of Thai Food Export Industry

Main Article Content

Wanlaya Tanmutasawad

Abstract

          The objectives of this research: to develop the components of factors influencing the business performance of the export food industry of Thailand, and to examine the congruence of confirmatory factor model of factors influencing business performance of Thailand's export food industry with empirical data. This research is a quantitative research. The researcher used proportional random sampling. There were 480 executives of companies engaged in the food industry for export in Thailand. The research instrument were questionnaires and data analysis by confirmatory factor analysis (CFA). The results showed that factors affecting the business performance of the food industry for export in Thailand are: (1) total quality management consists of 4 observable variables: the commitment of the top management, process management, employee involvement and customer focus (2) corporate social responsibility consists of 4 observable variables: ethical responsibility, environmental responsibility, employee responsibility and customer  responsibility (3) marketing capabilities consists of 4 observable variables: product development, pricing, channel linking and communication (4) dynamic capabilities consists of 4 observable variables: sensing, absorptive, adaptive and  integration (5) organizational innovation consists of 4 observable variables: managerial innovation, process innovation, market innovation and product innovation. And the aforementioned model was congruent with the empirical data.

Article Details

How to Cite
Tanmutasawad, W. (2022). A Confirmatory Factor Analysis of Factors Influencing the Business Performance of Thai Food Export Industry. Journal of Modern Learning Development, 7(11), 358–378. Retrieved from https://so06.tci-thaijo.org/index.php/jomld/article/view/260459
Section
Research Article

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