Exploring the Conditions and Development Strategies of Developing Rural Tourism Market—Take Wanshan Town of Tongren as an Example

Abstract

          With the orderly promotion of the rural revitalization strategy, solving the problems of "agriculture, rural areas and farmers" has become the top priority of the national work, and how to develop and solve the problems of "agriculture, rural areas and farmers" has become the focus of the current period of time. The local nature, short distance and sustainable development of rural tourism are undoubtedly the breakthrough to solve the problem of "three rural areas". Through SWOT analysis and questionnaire survey, this paper understands the tourism market situation of Wanshan Town of Tongren, and proposes from the government, industry associations, enterprises and other aspects to "strengthen government guidance and seek common industrial planning; Strengthen industry leadership, build industry norms; Strengthen the participation of enterprises, create new achievements in tourism "three aspects of development.