The Administrative Management of a Role-Model Community to Driven Processes the Tourism OTOP Nawatvithi : A Case Study of Ban Wang Som Sa, Mueang District, Phitsanulok Province

Abstract

           This research is study at the opinion level of  the administrative management of a community and the approach administrative management of a role-model community to driven processes the tourism OTOP Nawatvithi  a case study of  Ban Wang Som Sa, Mueang District, Phitsanulok Province. This research is a quantitative and qualitative research. The sample size was 345 samples. The tools used questionnaire and interview form. The statistics used were frequency, percentage, mean and standard deviation. The results showed that
           1.The opinion level of the administrative management model of a role-model community to driven processes the tourism OTOP Nawatvithi was at the high level. When considering in each aspects found that the highest average aspect was the participation in tourism management activities, followed by the access route to community, in terms of tourism programs, the preparation of community tourism programs and the preparation of community tourism plans on the establishment of a community working group and the side with medium average was the availability of accommodation and facility, respectively.
           2.The model community management approach to the process of driving OTOP

Nawatvithi tourism community found that the community management approach to the process of driving OTOP Nawatwithi tourism community had 6 items as follows: 1) Participation in managing tourism activities 2) Prepare community tourism plans. 3) Organize tourism programs. 4) Accommodation and facilities readiness. and 6) the establishment of a community tourism working group.