Product Design for the New Generation Using Taoyuan Embroidery

Abstract

          The purpose of this study is to design Taoyuan embroidery products for the new generation.The researchers collected Taoyuan embroidery works within Taoyuan County.And summarize the cultural connotation of Taoyuan embroidery by studying the existing products, patterns, pattern meanings and colors of Taoyuan embroidery.Then the researchers designed new products for Taoyuan embroidery according to the living needs of the new generation of consumers. Finally, Taoyuan embroidery culture is expressed through products.
          In this study, the researchers collected 460 Taoyuan embroidery works and found that the themes of Taoyuan embroidery patterns mainly include three categories: mythical animals, real animals and fabrics. These patterns are used in clothing, bedding, and space beautification.In addition, Taoyuan embroidery colors are based on the traditional Chinese five colors, and the color matching is flexible and rich. According to the research results of Taoyuan embroidery, the researchers designed four kinds of bags for Taoyuan embroidery in combination with the life needs of the new generation of consumers.