The Meaning of Store Names in Chinese: The Representation of Chinese Auspiciousness Beliefs of Thai-Chinese Hokkien in Phuket Old Town
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Abstract
This research mainly discusses about the meaning of Chinese shop names: a reflection of the beliefs about auspiciousness among Thai Hokkien Chinese people in Phuket Old Town. The aim of this study was to examine the language patterns inherent in Chinese shop names within the Thai community of Hokkien Chinese lineage. Additionally, the investigation sought to analyze the connotations embedded in Chinese shop names, specifically those indicative of beliefs and values associated with auspiciousness among individuals of Thai descent with Hokkien Chinese roots. The study focused on a sample comprising ten shops, where the names of the establishments were presented in the Chinese language. This research used qualitative research and the data analysis used Content Analysis, Thematic Analysis, and Historical Analysis. Based on the findings, the researchers conclude that the store sign survey results and interviews with store owners’ states that store owners choose words with auspicious meanings. Language is also determined by attitudinal, language, commercial, and other factors. In conclusion, this study indicates that the significance of Chinese shop names mirrors the auspicious beliefs held by individuals of Hokkien Chinese descent in Phuket Old Town, Thailand.
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References
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