Zhuang's Dynamics Designing Based Authentic Handicrafts Marketing Management

Abstract

          The purpose of this research is 1) To enthusiasm understanding on authentic handicrafts making process, 2) To expansion in Zhuang's dynamics trade designing for marketing management.
          Research Methodology qualitative and creative research methods, including in-depth interviews and case studies, in order to collect data on the production process and market management strategies of Zhuang's handicrafts.
          Research result those the traditional production techniques of Zhuang’s authentic handicraft textiles not only embodied rich cultural connotations, but also presented new development potential in the context of modern dynamic design. Finally, the study points out the limitations of the current research and makes suggestions on how to better combine the traditional characteristics of Zhuang's authentic handicraft textiles with modern market demands.