The Research on Mechanism of Impact for Effectiveness on the System Mechanism of Online Car-hailing Platforms on Users' Continuance Usage Intention
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Abstract
Based on trust theory and from the perspective of institutional trust, this study examines the impact of various dimensions of the effectiveness of the institutional mechanism of online car-hailing platforms on users' continuance usage intention. It also explores the mediating role of platform trust and the moderating role of trust propensity.
To better understand the statistical relationships among variables, a structural equation model was employed to conduct empirical research on 507 survey questionnaires. The results indicate that the effectiveness of the institutional mechanism of online car-hailing platforms positively affects users' willingness to continue using the service. Platform trust plays a partial mediating role between the effectiveness of the institutional mechanism and users' willingness to continue using the service. Trust propensity positively moderates the strength of the relationship between platform trust and users' willingness to continue using the service. This article aims to deeply study the mechanism of users' trust in ride-hailing platforms, providing targeted management suggestions for platform parties to help them more effectively promote ride-hailing travel services, effectively transform potential users into actual ride-hailing users, and expand the scale of existing market users in a standardized and orderly manner. This will effectively promote and optimize the allocation and integration of social resources, enabling more user groups to enjoy the benefits of intelligent travel.
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