The Implementation Effect of the Social Media Platform in the Art and Design Major of Private Colleges and Universities in Chengdu, China
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The objectives of this research were 1) To examine the effectiveness of using the social media platform to enhance art and design major students’ design thinking skills; 2) To examine the effectiveness of using the social media platform to enhance art and design major students’ course performance. The sample size was a total of 75 second-year students majoring in product design at the Institute of Art and Design in Tianfu College, Southwestern University of Finance and Economics, Chengdu, China. There was a total of 3 classes in the sample, which were divided into 2 groups. Two classes with 46 students were specially divided into experimental groups, and one class with 29 students was the control group. Two groups of students received a 9-week teaching activity. The students in the experimental group were intervened to publish their learning results to the social media platform for homework collection, while the students in the control group used traditional method to submit their homework to the Chaoxing platform. This study adopts a quasi-experimental research design to compare the differences in using social media platform to collect coursework on empathize, define, ideate, prototype, test and total score for art and design students. The skill performance test complies with the syllabus standards and professional talent training plan.
The results showed that the independent sample t test indicated that compared with traditional teaching methods, students who used social media platform to publish and collect student homework had statistically significant improvements in empathize, define, ideate, prototype, test and total scores. In summary, students using the social media platform to publish and submit their coursework results have a positive impact on their design performance. This survey provides empirical insights into the multimedia integration approach in art and design university education.
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