The Factors Influencing The Success of Accountants Work in Bangkok and Surrounding Areas

Abstract

          This research aims to study the impact of honesty, characteristics of accountants, and efficiency in work performance on the success of accounting practices in the Bangkok metropolitan area and its outskirts. The study employs a quantitative approach, using a sample group of accountants from Bangkok and its outskirts, totaling 350 data points. Data was collected using questionnaires and analyzed statistically, including frequency, percentage, mean, standard deviation, correlation analysis, and multiple regression analysis.
          The findings indicate that honesty, accountant characteristics, and efficiency in work performance positively influence the success of accounting practices in Bangkok metropolitan area and its outskirts. Specifically, variables such as professional honesty, accountant characteristics, and factors affecting work efficiency contribute significantly to accounting practice success, measured by goal achievement, work experience, customer satisfaction, and performance monitoring in accounting. The statistical significance level was set at 0.01 and 0.05, revealing that the majority of respondents believe that honesty in the profession, accountant characteristics, and factors affecting work efficiency significantly influence accounting practice success in the Bangkok metropolitan area and its outskirts.