The research on the influencing factors of college students' willingnessto use blended learning based on UTAUT model

Abstract

           Background: This study is based on the Unified Theory of Acceptance and Use of Technology (UTAUT) model to explore the influencing factors of Chinese university students' willingness to use blended learning. With the rapid development of online education and the increasing integration of information technology in higher education, blended learning has gained attention as an effective teaching method. Understanding the factors that influence students' willingness to engage with this learning model is crucial for improving its effectiveness.
           Aims: The primary aim of this study is to identify and analyze the key factors affecting college students' willingness to use blended learning. Specifically, it focuses on platform quality, perceived quality, expected quality, facilitating conditions, and satisfaction, examining their relationships and impact on students' intentions to use blended learning.
           Methodology: A questionnaire survey was conducted among university students in four comprehensive universities in China's S province. The survey measured students' perceptions of blended learning across various dimensions, including platform quality, satisfaction, and willingness to use. The collected data were analyzed using internal consistency reliability, exploratory factor analysis, and t-test analysis to identify significant factors.
           Results: The statistical results indicate that students generally have a positive perception of blended learning, with variability across different student identities (grades, majors, and experience). The findings show that platform quality, expected quality, and perceived quality significantly affect student satisfaction. Moreover, perceived quality, facilitating conditions, and satisfaction have a positive and significant effect on the willingness to use blended learning.
           Conclusion: This study suggests that universities should focus on enhancing the quality of online learning platforms, optimizing the combination of online and offline course content, and improving the overall learning experience. Recommendations include building a mechanism for course resource delivery, strengthening process management, and reviewing the alignment of teaching goals with student expectations. These efforts could help improve students' satisfaction and increase their willingness to use blended learning in the future.