The Hybrid Culture in Chinese-Thai Shophouses Based Cultural Landscape interpreting for Tourism

Abstract

           This article investigates and records the hybrid cultural characteristics of Chinese and Thai shophouses, and manages their cultural landscapes. The research objectives of the article are: (1) To survey the hybrid cultural characteristics of the Chinese-Thai shophouse with cultural landscape management. and（2）To Designing the Chinese-Thai shophouse handbook for tourism interpretation. This study utilized the fieldwork method to collect data from the Amphawa Floating Market and Damnoen Saduak Floating Market in Thailand, as well as the West Street of Yangshuo in Guilin and the Xingping Ancient Town in Guilin, Guangxi Zhuang Autonomous Region, China. At the same time, existing studies on the hybrid culture and cultural landscape of Chinese and Thai shophouses were systematically analyzed, classified and summarized.
           The research results found that the Chinese and Thai shophouses reflect a deep cultural intermingling in terms of site layout, structure, trade culture and religious customs. Based on the cultural landscape perspective, the Chinese and Thai shophouses present unique cultural characteristics in terms of District, Edge, Path, Node, Landmark. The Chinese-Thai Shophouse Tourism Interpretation Manual designed in this study is guided by the cultural values set forth in the Bura Charter Guidelines. The cultural connotations of the shophouses are interpreted from various dimensions such as historical, aesthetic, scientific and social. This study shows that Chinese-Thai shophouses have important cultural values as symbols of Chinese and Thai cultural exchanges. At the same time, suggestions for designing a tourism interpretation manual are made, which is of great significance in promoting Chinese and Thai hybrid culture exchanges and promoting the sustainable development of the tourism industry.