POLITICAL BEHAVIOR DEVELOPMENT MODEL OF PEOPLE THAT AFFECTING TO THE DECISION IN GENERAL ELECTION

Abstract

        Objectives of this research were: To study people’s political behavior, To study factors supporting development of  people’s political behavior, To propose a development model of people’s political behavior in general election decision making in line with Buddhadhamma applying  the mixed methods research: Data of qualitative research were collected from 17 key informants by in-depth-interviewing. The data of quantitative research were collected from 400 samples and analyzed by descriptive statistics: frequency, percentage, mean, and standard deviation. Findings were as follows 1) The people’s political behavior in general election decision making by overall were at high level. The means considered in order from high to low were as: Using the right to vote, Participation in political networking, Political support, People followed the political news and information. 2) Factors supporting the people’s political behavior in general election decision making were at minimal level. The means considered in order from high to low were as: practice, knowledge and attitude. 3) The development model of people’s political behavior in general election decision making according to the principle of Yonisomanasigara; People must use analytical process to separate all received political data on the basis of cause and effects to solve the direct problems according to the wanted objectives. Decision making must be made on the basis of benefits for all by adhering to the right ethics that could be checked. It is the thinking process affecting decision making in general election.

Keywords: Development; Behavior Political; People