The decision to use a coffee shop service during the covid situation case study of coffee shops in Nakhon Phanom Province
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Abstract
This research article aims to study personal factors in terms of gender, age, education level, occupation and average monthly income of consumers that affect the decision to use a coffee shop service in Muang District Nakhon Phanom Province during the covid situation. The sample group used in the research was 400 people who came to use the coffee shop service in Nakhon Phanom Province. The instrument used in this research study was a questionnaire. The statistics used in the data analysis consisted of frequency, percentage, mean, standard deviation and test the hypothesis by comparing the mean
The results of the study found that 1) Individual factors in terms of gender, age, education level, occupation, and average monthly income differed in their decision to use the coffee shop service at a statistically significant .05 level. 2) Marketing mix factor the personnel aspect was the most, followed by the Covid-19 prevention measures and the service place, respectively. The results of the study can be used to improve service standards and measures to prevent Covid-19.
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