Factors Affecting the Selection of Accommodation Services in Mueang District, Songkhla Province
Main Article Content
Abstract
The purpose of this research was to study the behavior of tourists who influence the decision to choose accommodation in Songkhla Province and to study the combination of marketing that affects the decision to choose accommodation services in Songkhla Province by using a questionnaire as a tool to collect data from Thai tourists who come to use accommodation services. The results of the study are as follows: The results of the study are as follows: Thai tourists who come to use the accommodation service. In Mueang District, Songkhla Province, the level of expectation for choosing accommodation services in Mueang District, Songkhla Province is very high at an average of 3.80 and the S.D. value is 3.80 with a statistically significant implication at the level of 0.10. Thai tourists who come to use the accommodation service. In Mueang District, Songkhla Province, with different genders and incomes. There is a level of expectation of Thai tourists who come to use the accommodation service in Mueang District, Songkhla Province. However, considering the different ages, statuses, education levels, and occupations, there are expectations of Thai tourists who come to use the accommodation services in Mueang District, Songkhla Province
Article Details
References
Jandaeng, B., Kosolkittiamporn, S., & Kenaphoom, S. (2019). Factors that Affecting Behavior Change. Dhammathas Academic Journal, 19(4), 235-244.
Kotler, P. (2012). Marketing Management. (12th ed.). New Jersey: Prentice Hall
Matichon. (2022). Business-Economy. Retrieved on 1 August 2017 form https://today.line.me/th/v2/article/Ya0Qeja
Meire, M., Hewett, K., Ballings, M., Kumar, V., & Poel, D. (2019). The Role of Marketer- generated Content in Customer Engagement Marketing. Journal of Marketing, 83(6), 21-42.
Phetrawech, T. (2016). Marketing Mix of Customer’s View, Satisfaction in Service Quality Influencing Decision Process of Nevada Cinema, Ubon Ratchathani Province. EAU Heritage Journal Social Science and Humanity, 6(1), 87-97.
Praneetham, C., Charusirichai, N., & Mouepraman, A. (2019). Behavior of Thai Tourists in Selecting Accommodation In Muag District, Surat Thani Province. Journal of Kanchanaburi Rajabhat University, 8(1), 91-106.
Tansakul, C. (1998). Behavioral Health Sciences. Bangkok: Ordinary Juristic Person, United Sahaprachapanich.
Warichwattana, W. and Mongkol, K. (2013). Factors Affecting Bangkok Tourists’ Behavior on Accommodation Selection in Hua Hin, Prachuap Khiri Khan Province. MBA-KKU Journal, 6(2), 107-118.