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This qualitative research has objectives to study the knowledge management process and the guidelines for knowledge management on supply chains of Mao’s route. The key informants were three Mao farmers and three Mao processing entrepreneurs. Data were collected by using focus group interview and non-participant observation. Data were analyzed by using content analysis. The research results reveal that the knowledge management on supply chains of Mao’s route consists of 4 chains namely Mao planting, Mao processing, Mao marketing, and Mao’s academic sector. These chains are driven by the knowledge management process for developing the route of Mao, which involves the knowledge identification, knowledge acquisition and creation, knowledge storage, Knowledge evaluation, Knowledge usage, and knowledge sharing. The discovered solutions for knowledge management on supply chains of Mao’s route include increasing the Mao growing area, zoning Mao plantations that match the variety of Mao, organizing the data recording, developing Mao orchards to become sources for learning and conserving Mao breeds, developing new products, maintaining quality of Mao products, establishing a coaching system, improving the marketing strategies, employing the barcode technology on the packages, promoting online sales, considering benefits of consumers, and operating with a Mao-loving mind.
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บทความทุกเรื่องที่ลงตีพิมพ์จะได้รับการตรวจอ่านโดยผู้ทรงคุณวุฒิ ความคิดเห็นและบทความที่ปรากฏในวารสารนี้ เป็นของผู้เขียนซึ่งมิใช่เป็นความคิดเห็นของคณะผู้จัดทำ และมิใช่ความรับผิดชอบของสมาคมห้องสมุดแห่งประเทศไทยฯ การนำบทความในวารสารนี้ไปตีพิมพ์ซ้ำต้องได้รับอนุญาตจากคณะผู้จัดทำ
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