Discourse on Reading in Thai Society

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Pongsak Sangkhapinyo


The objective of this research was to study the reading discourse in Thai Society. The research methodology was analyzed through content analysis and Foucault’s discourse analysis.  The researcher collected data in 80 selected texts from the printed materials and internet resources. The research found that there is a dominant discourse in Thai society; that is, Thai people read less books, do not love reading only with the common phrase: "Thai people read 8 lines a year" This results in a stream of negative criticisms on the discourses.  Such also generates severe sarcasm and irony causing a crisis in the country. This problem needs solving to find ways to encourage Thai people to love more reading.


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