A Web-based Application Software to Produce Decision-making Information in the Business Processes of Small Online Entrepreneurs

Abstract

This study aimed to a) develop software applications in the form of web applications to produce information for making decisions in the business processes of small entrepreneurs and b) trial and assess the quality of the application. The assessment framework was ISO/IEC 25010. The framework was the software development and quality assessment approach, composed of seven aspects:problem comprehensive, feasibility study, analysis, design, development, and assessment. Five retail online entrepreneurs—two fashion clothes companies, one gadget company, a cosmetic retail company, and a coffee shop company—tried the application and assessed its quality. The research findings reveal two parts: [1] Obtain application software consisting of procurement and stock management, promotion campaign and customer relationship management functions. These functions yield information outputs such as the current number of products in stock, the net profit of each product type, and overview graphs of sales history classified by period and online sales platforms. [2] The findings from the software trial and evaluation found that 1) the functional ability moderately facilitated business transactions of the SMEs ( =3.47, S.D.=0.57), 2) the whole efficiency of the software is high ( =4.6, S.D.=0.55), 3) the usability moderate ( =3.13, S.D.=0.33), 4) the reliability is high ( =3.6, S.D.=0.55), 5) the security is high ( =3.92, S.D.=0.29), 6) the maintainability of software is at medium level ( =3.44, S.D.=0.57), g) the portability of the software is moderate ( =3.13, S.D.=0.48), h) the combability is high ( =4.00, S.D.=0.35). The study found the software is of high quality ( =3.51, S.D.=0.50).