User Expression in the Public Space through the Instagram Exchange Board of the Central Library, KMUTNB: A Socio-Communicative Analysis in the Context of the AI-Era University Library
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Abstract
This study aims to (1) analyze patterns of user expression in the public space of the university library, and (2) examine the role of service innovation as a safe space to address communication challenges in the performance-driven AI era. A mixed-methods research design was employed, integrating quantitative content analysis using descriptive statistics with qualitative interpretation of user-generated content posted on the Instagram Exchange Board named “LibMePlay.” A total of 300 entries were analyzed. Quantitative findings reveal that the primary purpose of user expression focused on identity and self-representation (49.3%), followed by entertainment-seeking (18.7%) and emotional release or stress relief (13.0%). These results align with the observation that most content (65.3%) was non-academic in nature, with a predominantly positive or humorous tone (85.7%). A significant finding is that the majority of users (98.7%) explicitly identified themselves through their personal Instagram usernames or pseudonyms, reflecting a high level of trust in the platform. In conclusion, the “LibMePlay” board successfully functioned as a counter-algorithmic safe space, enabling users to express and construct communicative identities freely and naturally, without pressure from performance metrics or comparative mechanisms. The findings suggest that socially-oriented service innovation is a key strategy for university libraries to promote digital well-being and foster social communities in the age of artificial intelligence
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
บทความทุกเรื่องที่ลงตีพิมพ์จะได้รับการตรวจอ่านโดยผู้ทรงคุณวุฒิ ความคิดเห็นและบทความที่ปรากฏในวารสารนี้ เป็นของผู้เขียนซึ่งมิใช่เป็นความคิดเห็นของคณะผู้จัดทำ และมิใช่ความรับผิดชอบของสมาคมห้องสมุดแห่งประเทศไทยฯ การนำบทความในวารสารนี้ไปตีพิมพ์ซ้ำต้องได้รับอนุญาตจากคณะผู้จัดทำ
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