Development of Digital Technology Capabilities for Operation of Village Health Volunteers in Pattani Province
Main Article Content
Abstract
This research is a mixed-methods study which aimed at studying (1) the level of competence and readiness, (2) problems, obstacles and limitations, (3) comparing competence, readiness and problems and obstacles, and (4) suggesting guidelines for developing the ability to use digital technology for the work of village health volunteers (VHV) in Pattani Province. Data was collected from a sample of 365 participants and 10 experts from January to April 2025. Quantitative data was analyzed using statistical values, and qualitative data was analyzed using classification, grouping and content analysis. Findings indicated that, overall, VHVs demonstrated a high level of digital competency and readiness, with key strengths in digital ethics and online coordination. However, limitations remained in digital innovation and misinformation literacy. Overall problems and barriers were at a moderate level. Notably, average monthly income was the only factor that led to statistically significant differences in the level of problems and barriers (p < 0.05), reflecting inequality in access to devices and internet expenses. Language and technical terminology were also identified as barriers among older VHVs who are more proficient in the local Melayu dialect. The proposed development approach should comprise of four important dimensions: (1) strengthening competencies in media production and building digital resilience, (2) promoting learning through a model digital mentoring system, (3) developing bilingual (Thai–local Melayu) learning media and applications to reduce language gaps, and (4) establishing policies to support essential resources in order to reduce economic burdens and sustainably enhance the effectiveness of public health operations in the area
Article Details

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
บทความทุกเรื่องที่ลงตีพิมพ์จะได้รับการตรวจอ่านโดยผู้ทรงคุณวุฒิ ความคิดเห็นและบทความที่ปรากฏในวารสารนี้ เป็นของผู้เขียนซึ่งมิใช่เป็นความคิดเห็นของคณะผู้จัดทำ และมิใช่ความรับผิดชอบของสมาคมห้องสมุดแห่งประเทศไทยฯ การนำบทความในวารสารนี้ไปตีพิมพ์ซ้ำต้องได้รับอนุญาตจากคณะผู้จัดทำ
All articles submitted for publication will be reviewed by the academic reviewers. The editorial board and TLA claim no responsibility for the content or opinions expressed by the authors of individual articles or columns in this journal. Reprinting of any articles in this journal must be permitted by the editorial board.
References
Apichatammarit, N. (2022). The use of smartphone among health volunteers in Nongbuarawae, Chaiyaphum. Chaiyaphum Medical Journal, 42(2), 82–93. [In Thai]
Bandura, A. (1977). Self-efficacy: Toward a unifying theory of behavioral change. Psychological Review, 84(2), 191–215.
Chaleekarn, P., and Piampeuchana, N. (2024). The factor of school administrators’ digital competencies in digital disruption era under Secondary Educational Service Area Office Khon Kaen. Journal of Setthawit Research, 4(2), 495–510. [In Thai]
Chankong, W. (2024). Guidelines for developing the servant leadership among village health volunteers in Suphan Buri province. The Southern College Network Journal of Nursing and Public Health, 11(1), e266647. [In Thai]
Cronbach, L. J. (1990). Essentials of psychological testing. UCL Press.
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319–340.
Deeudom, S., Mettathamrong, J., and Pakkarato, S. (2024). The influence of technology acceptance components on information technological competence of village health volunteers to increase performance efficiency. Parichart Journal, 37(4), 938–955. [In Thai]
Joint Information Systems Committee. (2019). Teacher profile (higher education): Six elements of digital capabilities. Retrieved from https://repository.jisc.ac.uk/7283/1/BDCP-HET-Profile-110319.pdf
Kraiwong, P. (2025). Effectiveness of the smart-OSM application development model for village health volunteers in Klaeng district Rayong province. Journal of Department of Health Service Support, 21(1), 73–82. [In Thai]
Krejcie, R. V., and Morgan, D. W. (1970) Determining sample size for research activities. Educational and Psychological Measurement, 30, 607–610.
Kusolprasert, S. (2022). The factor analysis of digital competency of school administrators in Phitsanulok province secondary schools. (Master’s Independent Study). Naresuan University, Thailand. [In Thai]
Leekitchwatana, P. (2010). วิธีการวิจัยทางการศึกษา [Reseach methods in education]. (6th ed.). Bangkok: King Mongkut's Institute of Technology Ladkrabang. [in Thai]
Ministry of Public Health. (2018). Twenty-Year National Strategic Plan for Public Health (2017–2036). Retrieved from https://spd.moph.go.th/wp-content/uploads/2022/09/Ebook-MOPH-20-yrs-plan-2017-Final-Eng-120961.pdf
National Health Security Office. (2021). สปสช. จับมือ เอไอเอส ส่งตรงข้อมูล “หลักประกันสุขภาพ” สู่ อสม.ผ่านแอปพลิเคชัน อสม.ออนไลน์ [The National Health Security Office (NHSO) and AIS have partnered to directly send "Health Insurance" data to Village Health Volunteers (VHVs) via the VHV Online application]. Retrieved from https://www.nhso.go.th/th/communicate-th/thnewsforperson/News_3355 [In Thai]
Nuansri, M., and Pantuworakul, K. (2021). A confirmatory factor analysis of digital competency for student teachers of Rajabhat University. Journal of Education Studies, 49(4), 1–15. [In Thai]
Office of the civil service commission. (2005). Thai civil service competency manual. Office of the Civil Service Commission. Retrieved from https://pvlo-cnt.dld.go.th/IDP2.60/handbook.pdf [In Thai]
Padungtin, N. (2021). Personal and motivational factors affecting digital competency in teachers under the Secondary Educational Service Area Office Nakhon Pathom and Suphanburi. (Master’s Thesis). Srinakharinwirot University, Thailand. [In Thai]
Pinkeaw, C., and Tritrishual, T. (2025). Digital leadership of school administrator affecting teacher competency for 21 century under The Secondary Educational Service Area Office Phatthalung. Journal of Setthawit Research, 5(1), 432–443. [In Thai]
Rattana, V., and Krissanasuvan, S. (2021). Development of information technology system administration in hospital under Kalasin Provincial Public Health Office. Journal of Educational Administration and Supervision, 12(1), 27–38. [In Thai]
Somchob, K., Areerat, W., Toomnan, P., and Chimthim, W. (2020). The study of digital literacy components of supporting staff in Khon Kaen University, Nongkhai campus. In: The 21st national graduate research conference (pp. HMP5–HMP5-9). Khon Kaen, Khon Kaen University. [In Thai]
Srisa-ard, B. (2011). การวิจัยเบื้องต้น [Basic research]. (9th ed.). Bangkok: Suweeriyasan. [In Thai]
Sritaboot, T. (2025). Using the digital technology in personnel's work at the Administration Department, Phon Phisai hospital, Nong Khai province. Journal of Environmental Education Medical and Health, 10(1), 461–470. [In Thai]
Sunthonnon, T. (2023). Factors, indicators, and strategic proposals for village health volunteer competency development in the digital era, Trang province. KKU Journal for Public Health Research, 16(2), 58–73. [In Thai]
Wattanaluangarun, R. (n.d.). Hospital IT Quality Improvement Framework – HITQIF. Retrieved from https://webportal.bangkok.go.th/user_files/400/119819810463b530a5229dd3.94482945.pdf [In Thai]
Wongyai, W., and Patphol, M. (2021). Creative learning. Bangkok: Srinakharinwirot University. [In Thai]
Yaowarat, P. (2022). The study of competency and guidelines for the development of digital competency of teachers at schools under The Office of Uttaradit Primary Educational Service Area Office 1. (Master’s Independent Study). Naresuan University, Thailand. [In Thai]