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The purposes of study of Consumer Behaviors of Vegetarian Foods in Muang District, Trang Province. The objectives of this study are : 1) to study the vegetarian food consumption behavior of consumers in Muang District, Trang Province, 2) to study the relationship between personal behavioral factors of vegetarian food consumers in that area. 3) To study the relationship between cultural with behavioral factors of vegetarian food consumers in that area. The sample were selected by : using the non-probability sampling through convenience sampling. The research instrument as a primary tool of data collection is a questionnaire. The samples of this research are 400 vegetarian consumers living in Muang District, Trang Province. The statistical tools used for data analysis are frequency,percentage and processing statistical data analysis using Statistical Package for Social Sciences. The statistics used for hypothesis test are Chi-Square at Significance level of 0.05.
The result of the study shows that the samples are female of age between 20 and 34 years. Most of them are single,Buddhism have finished the education in Bachelor Degree, and work as Personal business, Business owner,merchant and have average income bêtween 15,000 to 30,000 Bath/month. The Most of the Samples prefer foods and tofu and mushrooms. Their main objective of eating vegetarian foods is getting healthy and strong. The duration of consuming was in the afternoon (from 12.01 to 17.00) The expense for consuming is averagely 1,000 to 2,000 baht/month. Person Who hand influent to consumer freshVegetarian Foodsby themselves.The hypotheses testing indicates that 1) there is a relationship between the personal factor including gender, age, status, education, occupation and income which related to the consumption of vegetarian foods at 0.05 significance level. However, there is no relationship between religions and the consumption behavior of vegetarian food show that religion did not relationship with vegetarian food consumption at the 0.05 significance level. 2) there is a relationship between the cultural factor including pedigree and practice of tradition iconography , beliefs and the consumption of vegetarian foods at 0.05 level of significance.
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