Structural Equation Model used for Technology Transfer Studying: A Case Study of an Automotive Subsidiary in Thailand

Main Article Content

Kanokchon Thanabordeelertmeta
Orapan Khongmalai

Abstract

The objective of this study was to examine the technology transfer between Japanese parent company and Thai subsidiary companies by using structural equation model (SEM). The research scope was focused on the context of an automotive industry. This research is quantitative; data were collected through a questionnaire, which was distributed to a sample of respondents consists executives, experts, supervisors and staffs who have been involving in technology transfer activities from the leading companies in automotive industry.  Eventually, 500 usable questionnaires were collected (a 92% response rate). Structural equation model (SEM), the advanced statistics inference used for multiple variable analysis, was conducted for data analysis. The research results indicated that local recipients’ characteristics, technology characteristics and head-quarter senders’ characteristics positively influence on technology transfer effectiveness. (R2 = 57).

Article Details

How to Cite
Thanabordeelertmeta, K., & Khongmalai, O. (2020). Structural Equation Model used for Technology Transfer Studying: A Case Study of an Automotive Subsidiary in Thailand. WMS Journal of Management, 9(1), 1–13. Retrieved from https://so06.tci-thaijo.org/index.php/wms/article/view/237278
Section
Research Articles-Academic Articles
Author Biographies

Kanokchon Thanabordeelertmeta

College of Innovation, Thammasat University. Prachan Rd., The Grand Palace, Phra Nakhon, Bangkok 10200 Thailand.

Orapan Khongmalai

College of Innovation, Thammasat University. Prachan Rd., The Grand Palace, Phra Nakhon, Bangkok 10200 Thailand.

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