Cover and Contents

Structural Equation Model used for Technology Transfer Studying: A Case Study of an Automotive Subsidiary in Thailand

1-13

Value Creation of Pink Dolphin Tourism Khanom District, Nakhon Si Thammarat Province

14-24

Marketing Channel and Financial Feasibility of Oyster Farm Investment in Kanchanadit District, Surat Thani Province

25-36

Supply Chain Management of Safe Seafood Products: A Case Study of Fisherfolk Shop in Pracuap Khiri Khan Province

37-51

Path Analysis to Study Impacts of Country of Origin and Brand Equity towards Buying Intention in Thai Boxing Equipment

52-64

Loyalty of International Tourists Toward Historical Tourism

65-80

Guidelines to Promoting Local Cuisine for Gastronomic Tourism: Case study of Khanab Nak Community, Pak Phanang District, Nakhon Si Thammarat Province

81-92

Motivation towards entrepreneurial intention: A case study of business students in Southern region of Thailand

93-100

Participatory Action Research to Enhance the Foundations Economic of Agricultural by Household Account for Cost Reduction and Increase Revenue According to the Sufficiency Economy Philosophy on Tambon Pho Road, Amphur Non Thai, Nakhon Ratchasima Province

101-117

Logistics and Thailand 4.0 Industrial Development

118-129