Marketing Channel and Financial Feasibility of Oyster Farm Investment in Kanchanadit District, Surat Thani Province

Abstract

This research aimed to study marketing channels and feasibility of oyster farm investment in Kanchanadit District, Surat Thani Province. from 45 examples using cement-tubes for oyster feeding area in 10 Rai . In this study, Questionnaires are the way of collecting data and then evaluating feasibility in investment by financial measures, net present value (NPV), benefit-cost ratio method (b/C ratio), and internet rate of Return (IRR), also analyzing risk with switching Value test (SVT). The result of this study showed that most of the oyster farmers in Kanchanadit used marketing channels by selling whole oysters indirectly to local middlemen and retailers. The study also indicated that it gave important to familiar buyers at a high level. The result showed that there are two possible ways to invest in oyster farms. first is investing by all own capital with using a discount rate at 4.5% a year, at the end of year 10, the analyzed results showed that NPV is 719,076.62 bath, B/C ratio = 1.575 a discount rate at 6.75%, at ending of year 10, analyzed results showed that NPV is 522,570.66 baths, B/C ratio =1.511 and IRR=16.39%. it means that all indicators point out to the possibility suitability of oyster farm investment in Kanchanadit. Risk and uncertainty might happen to the oyster farm investment so switching value test (SVT) is considered as an evaluation. variables for SVT are costs and return. for all own capital investment farmers, if the return can decrease to 40.98% or costs