Supply Chain Management of Safe Seafood Products: A Case Study of Fisherfolk Shop in Pracuap Khiri Khan Province

Abstract

The objective of this paper are to study supply chain management and to identify the key stakeholders of Fisherfolk enterprise in Prachuap Khiri Khan Province. Qualitative research was employed and a case study was conducted to gain insight knowledge and understanding. A unit of analysis is at organizational level. The study found that the supply chain was classified into 3 parts: 1) the upstream supply chain (the small-scale fisherfolk as suppliers of aquatic animals); 2) the midstream supply chain (Prachuap Khiri Khan Fisherfolk enterprise as a manufacturer for seafood products) and 3) the downstream supply chain (a Fisherfolk shop in Bangkok selling the products to consumers) Fisherfolk enterprise is a social enterprise originated from Non-Government Organization (NGO) that comes to serve small-scale fisherfolk, who initiate marine resource conservation. The enterprise provides products to consumers, who need safe seafood, and support the small-scale fisherfolk for the marine resource conservation. The Fisherfolk enterprise allows small-scale fisherfolk to sell aquatic animals at a fair price and provide consumers organic seafood products, which can trace the products back to the suppliers. The quality of seafood products are under the Blue Brand standard, which supports marine resource conservation for sustainability. The government should support this form of social enterprises that facilitate small-scale fisherfolk to make fisheries more responsible for marine resources.