Participatory Action Research to Enhance the Foundations Economic of Agricultural by Household Account for Cost Reduction and Increase Revenue According to the Sufficiency Economy Philosophy on Tambon Pho Road, Amphur Non Thai, Nakhon Ratchasima Province

Abstract

The study had been proposed 1) to evaluation of financial context related to Household Account of agriculturist. 2) to problem analysis and Reinforcement the Household Account of agriculturist to steering the Sufficiency Economy Philosophy through Participatory Action Research. 3) to develop a financial planning that can expense reduction and increase revenue according from the Household Account to Enhance the foundations economic of agriculturist. This study is Participatory Action Research and key informant are agriculturist 9 village. The data were collected by field survey, questionnaire, focus groups, Activities to promote knowledge of accounting, Knowledge Sharing Activities and the follow-up for information.

The research found that: 1)The majority most of the agriculturist had debts from agricultural products and household expenses. Based on the financial context assessment of household account, it was found that based on the financial context assessment of farm household accounting, it was found that the village had highest level of knowledge, attitude and behavior about household accounting are the Ban Tanote. While, Ban Non pram had the least score on all sides. 2) the problem of the Household Account was that. Many agencies have come to the knowledge of accounting, but there is no follow-up process. In addition, personal factors include: Agriculturist lack of knowledge about accounting and had poor accounting attitude. and 3) the development of a financial planning model that can cost Reduction and Increase revenue the results suggested that people in community had participate the revenue and expense analysis. They had set up projects to increase revenue, expense reduction and follow up the results showed that agriculturist can use the information to financial planning to increase revenue and expense reduction include; grow vegetables. this research resulted learning future financial planning. which will enhance the foundations economic of agricultural to sustainable.