Main Article Content
This research aims to study job attributes affecting undergraduate students in Chiang Mai towards working with Thai commercial banks and specialized financial institutions, using 11 job attributes as a research framework. Data was collected using questionnaires distributed to fourth-year students, majoring in business administration, accounting and economics, from 3 university groups in Chiang Mai, which were public university, autonomous university, and private university. A sample of 150 was drawn from each group, accounted for a total of 450.
The results indicate that most respondents are female, between 22-23 years old, majoring in business administration, and their GPAs range between 2.50-2.99.
They intend to work in Chiang Mai and are more likely to work for Thai commercial banks. Factor analysis reveal 11 job attributes with factor loadings vary between 0.592-0.856 for students’ perception towards working with commercial banks and between 0.638-0.807 for their perceptions towards working with specialized financial institutions. In addition, students’ perceptions towards working with Thai commercial banks and specialized financial institutions are not different, at 95% confident interval, in 3 job attributes, namely, pay, fringe benefits, and social responsibility. However, their perceptions of the other 8 job attributes towards working with those two groups are similar at 95% confident interval. The students also identify other job attributes affecting work selection, which are bank location with closeness to home and convenience commuting to work.
Bank of Thailand. (2015). sathāban kānngœ̄n [Finance Institutes]. Retrieved from https://www.bot.or.th/Thai/FinancialInstitutions/WebsiteFI/Pages/InstList.aspx.
Government Saving Bank. (2017). kāndamnœ̄n ngān phāinai ʻongkō̜n. [Organizational Operation]. Retrieved from https://www.gsb.or.th/CSR/mission.aspx.
Hair, J.F., Black, W.C., Babin, B.J., Anderson, R.E and Tatham, R.L. (2010). Multivariate Data Analysis. New Jersey: Pearson Education.
Hiltrop, J. (1999). The quest for the best: Human resource practices to attract and retain talent. European Management Journal. 17(4), 422-430.
Jariangprasert, N., Kantabutra, S. Somsackxiasompheng, O., Phoumma, S., Saybounheuang, S., Keopssueth, P., & Mouendeth, S. (2011). Opinions of Students at Souphanouvong University, Lao People’s Democratic Republic Towards Working with Small and Medium Enterprises. In Kimpakorn N. (Ed), Proceeding of The 4th Business Management Research Conference (pp. 427-439). Chiang Mai, Thailand: Chiang Mai University Printing.
Jariangprasert, N., & Kantabutra, S. (2012). Perceptions of Students in Chiangmai Towards Working with Small and Medium Sized Enterprises. Procedia - Social and Behavioral Sciences, 40, 636-641.
Jobthai, (2016). samak ngān thanākhān [Apply for Bank Position] Retrieved from https://www.jobthai.com/
McGinty, R., & Reitsch, A. (1992). Using student perceptions and job characteristics to recruit recent graduates. Review of Business, 14(1), 38-42.
Moy, J.W., & Lee, S.M. (2002). The career choice of business graduates: SMEs or MNCs. Career Development, 7(6), 339-347.
Office of the Higher Education Commission. (2017). laksūt thī phān kān rapsāp čhāk sō̜ kō̜ ʻō̜. [Programs that has been approved by the Office of the Higher Education Commission]. Retrieved from http://www.mua.go.th/users/bhes/MUA_CURR/CurrCer.html.
Office of Educational Quality Development, Chiangmai University. (2015) phāwa kānmī ngān tham khō̜ng bandit mahāwitthayālai Chīang Mai. [Report on Hiring Rate of CMU Graduates] Retrieved from http://www.eqd.cmu.ac.th/Graduate.asp.
Phillips, C.R., Phillips, A.S., & Cappel, S.D. (1994). Research note: how management students select prospective employers. International Journal of Manpower. 15(1), 55-59.
Prachachat Business Online. (2016). bǣng khumkamnœ̄t sākhā ʻēthīʻem rap dičhithan bǣngking [Not Opening New Branch and ATM, Welcoming Digital Banking]. Retrieved from https://www.prachachat.net/news_detail.php?newid=1475652358.
Richardson, S. (2009). Undergraduates’ perceptions of tourism and hospitality as a career choice. International Journal of Tourism Management, 28(1), 382-388.
Ruenrom, G. (2010). Marketing Research. (7th ed.). Bangkok: Chulalongkorn University Printing.
Teo, H.A., & Poon, J.T.F. (1994). Career choice of undergraduates and SMEs in Singapore. International Journal of Career Development, 6(3), 20-26.