Cover and Contents

Consumer Behavior of Food Product Purchasers through Mobile Application in Bangkok Area

1-15

Approaches to Brand Management and Brand Communication for Value Added Creation of Phuket as a Tourism Destination Brand in the Perspectives of European Tourists

16-30

Green Product and Green Perceived Value Effect on Purchase Intentions

31-41

Operations Management Charcoal Briquette for Community Enterprise Development of Coconut processing in Ban Thon Aman, Narathiwas Province

42-53

Development Pineapple Distribution Channel of Farmers in Nong Phan Chan Sub-district

54-64

The Causal Impacts Influencing Quality of Financial Reporting of Thai Accountants

65-78

Job Attributes Affecting Work Selection with Thai Commercial Banks and Specialized Financial Institutions

79-89

Improving the Purchasing Process Using Lean Concept: The Case of Offshore Aviation Services Company

90-101

Behaviour of Independent Chinese Tourists Travelling in Lanna Civilization Area, Thailand

102-112

Concordance between the volatility of growth rate of Chinese tourist arrivals to Thailand and Singapore

113-128