Behaviour of Independent Chinese Tourists Travelling in Lanna Civilization Area, Thailand
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Published:
Jul 30, 2020
Keywords:
Behavior of Chinese Tourists, FIT, Lanna Civilization
Main Article Content
Abstract
The study entitled “Behaviour of Independent Chinese Tourists travelling in Lanna Civilization Area, Thailand was aimed at exploring the circumstances in which independent Chinese tourists travelling in Lanna Civilization Area and their behaviour when travelling in the area. The data were obtained s through observation and an in-depth interview with the government sectors and private sectors as well as 100 independent Chinese travelling in Chiang Mai, Chiang Rai, Pha Yao, Lampang and Lamphun. The results revealed that the number of independent Chinese tourists tended to increase constantly, and most of them belonged to tourist group of Gen Y and new generation who searched for new experiences and focused more on quality tourism. Accordingly, the study suggested seven cardinal aspects of Chinese tourists’ behaviour that should be prioritised: 1) shopping 2) accommodation 3) tourist activities 4) attraction 5) accessibility 6) communication and media and 7) planning.
Article Details
How to Cite
Kaewyu, P., Pakdeepinit, P., & Madtyampurush, W. (2020). Behaviour of Independent Chinese Tourists Travelling in Lanna Civilization Area, Thailand. WMS Journal of Management, 9(3), 102–112. Retrieved from https://so06.tci-thaijo.org/index.php/wms/article/view/243629
Section
Research Articles-Academic Articles
References
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Ministy of Tourism and Sports. (2019). sathiti nakthō̜ngthīeo phāinai prathēt 2018. [Domestic Tourism Statistics 2018]. Retrieved from
https://www.mots.go.th/ more_news.php ?cid=411
Parasakul, L. (2015). Phopwā Rǣngčhūngčhailæthatsanakhatithīsongph ontō̜khwāmphưngphō̜čhaidōirūamkhō̜ngn akthō̜ngthīaochāočhīntō̜kānthō̜ngthīaoprat hedthai [The Motivations and the Attitudes Affecting the Satisfaction Level of Chinese Tourist’s Visiting Thailand]. Bangkok.
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Samittarangkoon, J.S. (2014). phrưttikam kān bō̜riphōk khō̜ng nakthō̜ngthīeo chāo Čhīn nai čhangwat Chīang Mai [Behaviour of Chinese Tourists in Chiangmai]. Retrieved from http://resource.tcdc.or.th /ebook/JS-Chinese- tourist-study.pdf
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Ministry of Tourism and Sports. Bangkok.
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