Behaviour of Independent Chinese Tourists Travelling in Lanna Civilization Area, Thailand

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Pisarn Kaewyu
Prakobsiri Pakdeepinit
Warach Madtyampurush

Abstract

The study entitled “Behaviour of Independent Chinese Tourists travelling in Lanna Civilization Area, Thailand was aimed at exploring the circumstances in which independent Chinese tourists travelling in Lanna Civilization Area and their behaviour when travelling in the area. The data were obtained s through observation and an in-depth interview with the government sectors and private sectors as well as 100 independent Chinese travelling in Chiang Mai, Chiang Rai, Pha Yao, Lampang and Lamphun. The results revealed that the number of independent Chinese tourists tended to increase constantly, and most of them belonged to tourist group of Gen Y and new generation who searched for new experiences and focused more on quality tourism. Accordingly, the study suggested seven cardinal aspects of Chinese tourists’ behaviour that should be prioritised: 1) shopping 2) accommodation 3) tourist activities 4) attraction 5) accessibility 6) communication and media and 7) planning.

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How to Cite
Kaewyu, P., Pakdeepinit, P., & Madtyampurush, W. (2020). Behaviour of Independent Chinese Tourists Travelling in Lanna Civilization Area, Thailand. WMS Journal of Management, 9(3), 102-112. Retrieved from https://so06.tci-thaijo.org/index.php/wms/article/view/243629
Section
Research Articles-Academic Articles
Author Biographies

Pisarn Kaewyu

Tourism Management, School of Management and Information Sciences, University of Phayao 19 Moo 2 Tambon Maeka Amphur Muang Phayao 56000, Thailand

Prakobsiri Pakdeepinit

Tourism Management, School of Management and Information Sciences, University of Phayao 19 Moo 2 Tambon Maeka Amphur Muang Phayao 56000, Thailand

Warach Madtyampurush

Tourism Management, School of Management and Information Sciences, University of Phayao 19 Moo 2 Tambon Maeka Amphur Muang Phayao 56000, Thailand

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